Gonzalo Martín JogoTech´s CEO y Esther Coloma CadLan´S General Director
JogoTech, an innovation company focused on retail; and CadLan, a specialist in the design and integration of technological solutions for the sector, have signed an agreement that allows them to offer their customers an authentic digital experience at physical stores known as ‘phygital’ (physical + digital).
Although 80% of purchases are still made in physical stores, the retail’s vision for the future is to transform in order to offer a complete omnichannel experience.
This is how Cad&Lan and JogoTech see it, turning the traditional store into an e-commerce extension in which the entire shopping process is digital. To this end, CadLan provides the technological infrastructure necessary for JogoTech’s platform to digitize the shopping process offering a completely new shopping experience.
Cadlan and JogoTech’s phygital solution provides a unified knowledge of both the store and its customers.
The system allows, for example, the visualization of the store’s stock in real-time through devices installed in the store itself, such as digital mirrors, smartwatches, or tablets. Customers can also scan products using a QR code or RFID to learn more details about them, add it to their cart and pay for it digitally or even close the purchase of a cart created online in the store.
The platform allows brands to know the purchase history of their customers and make personalized recommendations tailored to their tastes, increasing customer purchases by up to 15%.
Esther Coloma, CadLan´s CEO says, “This agreement is the continuation of our commitment to incorporate solutions that add value to our customers, who demand innovative technologies to help them establish their KPIs and improve their strategic decision-making process.
“This partnership allows us to offer customers a complete view of the phygital in-store shopping process. By the way, retailers will be able to manage their store as an extension of e-commerce with real-time KPI’s and implement their digital strategy also in the store,” says Gonzalo Martin CEO of JogoTech.
CadLan and JogoTech thus participate in the digital retail worldwide transformation.
